Real time data
Uplow continuously collects and analyzes new media activity, giving you real-time visibility into ads, news, mentions, and market movement as it happens.
Built to track
TrendsMentionsInsightAds
Track mentions, monitor ads, and analyze competitors across every channel — all in one place. Make data-driven decisions with confidence.
Media & reputation monitoring for the Icelandic market
About Uplow
We built Uplow because monitoring the Icelandic market should be simple, automated, and always up to date.
Uplow started with a simple problem: media and advertising tools were built for large global markets, not smaller local ones like Iceland.
So we built a platform that understands how smaller markets actually work.
Smaller markets need sharper context, cleaner data, and tools that understand local media behavior. Uplow brings that together by collecting media, advertising, and market activity into one connected platform. Instead of relying on manual tracking, scattered reports, or tools built for different markets, teams get a clearer view of what is happening around them. From brand visibility and campaign activity to competitor movement and media coverage, Uplow helps companies understand the market faster, react with confidence, and make decisions based on live, structured insight.
Trusted by leading brands and companies
The Platform
Everything you need to monitor the market, in one place.
Explore all featuresFour core capabilities, built around how PR and marketing teams actually work.
Monitor
Monitor your mentions in local media.
See where ads run, how often they appear, and what strategies competitors employ.
Compare
Track mentions, monitor ads, and analyze competitors and markets across every channel — all in one place. Make data-driven decisions with confidence.
AI Agent
Ask questions, explore your data, and generate custom dashboards in seconds. Uplow’s AI chat turns live media data into clear visual insights, without manual reporting.
Uplow AI
Ask in plain language. Get answers backed by real data.
Skip the dashboards when you just need an answer. Ask Uplow a question and it responds with live, sourced panels — not a paragraph of text you have to trust on faith.
Uplow AI
Ask in plain language. Get answers backed by real data.
Skip the dashboards when you just need an answer. Ask Uplow a question and it responds with live, sourced panels — not a paragraph of text you have to trust on faith.
Built for the Icelandic market from the ground up
Uplow understands the Icelandic media landscape, language, and company data in ways generic monitoring tools simply don't due to it's local knowledge.
Icelandic outlets, fully covered
News, PR, print, and social ad sources across the channels that matter here.
National registry context
Company profiles enriched with RSK registry data and annual reports — tied together by kennitala.
Icelandic-language analysis
Sentiment and entity detection that actually reads Icelandic, not a translation layer.
Local entity graph
Brands, competitors, and corporate relationships mapped to the real Icelandic market.
REYKJAVIK
Iceland
1,500+Entities Tracked
1M+Mentions Analyzed
25+Outlets Tracked
200k+Ads Monitored
Outlets
Monitor every channel your brand appears on
1,247Mentions
78%Sentiment
34%Share of Voice
Uplow tracks your brand across multiple media formats — from podcast mentions and online articles to printed publications. Get a complete view of your coverage, no matter the source.
Coming Soon
Something exciting is on the way.
Website
PositiveYour brand
News and PR coverage from outlets
Print ads, finally trackable
Ads cropped and attributed, editorial text extracted, every mention tied back to its issue and page.
PDFNewspapersMagazines
Podcasts
Episode 42: The Future of Media Monitoring
Published 2h ago • 24 min • transcribed
Who's it for?
PR & Comms
Know the moment you're mentioned — and turn it into a report leadership actually reads.
Marketing & Growth
See what competitors are running as it happens, and prove what your campaigns actually moved.
Analysts & Agencies
Defensible, repeatable reports — every chart traceable back to the source.
Start monitoring Iceland's media today
Ready to transform your
market intelligence?
Join forward-thinking Icelandic companies already using Uplow to make smarter, data-driven decisions.